BottleRock Festival 2023 - Focus on Sustainability

The Objective:
Highlight BottleRock Napa Valley as a leader in sustainability within the live music space, showcasing the festival’s commitment to environmentally responsible practices while educating fans, artists, and industry peers - and inspiring broader adoption of eco-conscious initiatives across the festival landscape.

The Approach:
We partnered closely with festival organizers and participating artists to develop a story-driven content piece spotlighting BottleRock’s sustainability efforts, including composting programs, waste reduction strategies, and the elimination of single-use plastics. Through authentic interviews and visually engaging storytelling, we translated complex environmental initiatives into accessible, compelling content designed for social-first distribution.

The Results:
The campaign positioned BottleRock as a best-in-class example of sustainability in live events, elevating awareness of its environmental leadership while encouraging audiences and industry stakeholders to rethink their own impact. By aligning education with inspiration, the content reinforced BottleRock’s role as a forward-thinking festival committed to long-term environmental responsibility.