Resume

EXPERIENCE

Live Nation Entertainment, Beverly Hills, CA - Senior Director of Marketing - Global Touring

JULY 2015 - PRESENT

  • Develop and execute strategic marketing plans for global tours and festivals across various music genres, including high-profile artists such as Beyoncé, Lady Gaga, blink-182, Oasis, Justin Timberlake, Red Hot Chili Peppers, and more

  • Direct and oversee all creative assets, including advertising, promotional materials, and organic social content, ensuring their alignment with brand messaging, artist image, and tour objectives

  • Lead and manage global marketing teams of 20 - 100 professionals, overseeing and coordinating local marketing efforts to maximize impact and fan engagement

  • Foster close collaboration with artists, managers, agents, and label representatives, and communicate daily regarding all creative, marketing, and promotional elements

  • Generate innovative ideas and execute tour announcement and launch events, employing attention-grabbing stunts that drive press coverage, enhance brand visibility, boost revenue, and deliver exceptional fan experiences

  • Conceptualize and oversee the production and publication of compelling original marketing content to captivate audiences and amplify tour awareness

  • Spearhead marketing initiatives for internal non-Touring endeavors, including Live Nation Productions, leveraging established media partnerships, relationships, and Live Nation's owned platforms


Live Nation Global Touring, Toronto, ON
- Marketing Manager

FEBRUARY 2009 - JULY 2015

  • Successfully launched and managed numerous global marketing campaigns with budgets exceeding $3MM, notably the record-breaking U2 360 Tour (2009 - 2011), which became the highest grossing concert tour in history

  • Collaborated closely with global marketing partners to implement region-specific best practices in key international markets such as Europe, Asia, Australia, UAE, South America, and Africa

  • Directed national and local marketing initiatives for multiple highly successful tours, including The Mrs. Carter Show World Tour Starring Beyoncé (2013) and the Rush R40 Live Tour (2015)

  • Cultivated strong relationships with artist managers and agents, facilitating seamless alignment of marketing strategies and efforts

  • Led marketing teams of 20 - 60 people across the globe and oversaw local marketing campaigns 


Live Nation Global Touring, Toronto, ON
- Finance & Marketing Administrator

APRIL 2007 - FEBRUARY 2009

Additional Related Experience

Plus 1, Montreal, QC (2016 – present)
Consultant to this charitable organization that helps artists raise funds for change through concerts and touring

Polaris Music Prize, Toronto, ON (2010 - 2015)
VIP handler at the annual gala event

Collective Concerts, Toronto, ON (2007 - 2013)
Assisted with day-of execution of club and theater concerts, festivals and events, and managed FOH/box office staff

SYNFM Radio, Melbourne, Australia (2005 - 2006)
Volunteered at this Melbourne University radio station as the Promotions Manager

EXPERTISE

  • Marketing Strategy

  • Creative Direction

  • Brand Integration

  • Budget Management

  • Creative Content Development & Production

  • Strategic Partnerships

  • Team Leadership

  • Data Analysis & Insights

  • Global Market Experience

EDUCATION

George Brown College
Music Business Certificate Program

SEPTEMBER 2008 - JUNE 2012

Courses included: 

  • Concert Promotion

  • Music Copyright & Contract Law

  • Recording Industry

  • Music Publicity & Promotion

  • Artist Management

  • Music Marketing 

  • Music Merchandising